about

I am Eleazar Hernandez, a modernist designer with a reductive and minimalist visual vocabulary. I strive to follow Massimo Vignelli's lead and produce designs that are beautiful, functional and timeless. 
I believe that by developing a good, honest and simple dialogue with clients, and providing them with strategic and insightful solutions, a designer can create a strong, lasting and remarkable product.
I am inspired by minimalism, Swiss design, modern art and my Latino culture. I am also fascinated by unconventional means of production, color, movement and compositions. I have successfully led teams through all phases of the creative process to produce work for clients in both English and Spanish. Whether in the print, digital or broadcast realms, my experience in various disciplines and mediums helps me build timeless and meaningful design solutions with real purpose.
CREATIVE PHILOSOPHY
I believe great work comes from a synergistic combination of strategic thinking, passion, craft and collective courage. So take great care of your brain, your heart, your hands and your cojones. #wepa
A FEW THINGS ABOUT ME, IN NO PARTICULAR ORDER 
I was born and raised in New York City.
I have lived in New York City, Alamogordo and Las Cruces, New Mexico, Amsterdam, New York  and most recently in 
San Antonio, Texas.
I was enlisted in the United States Air Force for eight years.
I flew in an F-5 Tigershark fighter jet before my enlistment in the Air Force came to an end.
I have produced work for clients throughout the United States and Mexico.
I'm a graphic designer and illustrator by trade, but I also enjoy writing.
I recently had my first book, Leading Creative Teams published by Apress Publishing in New York City.

I spent four years excavating a Preclassic Maya temple at the site of Xunantunich in western Belize.
I can say 
tlacaxipehualitzli without stuttering.
I'm rarely ever not making, drawing or reading something.
I really don't like mushrooms. Really!
I don't have a middle name.
I auditioned to be a professional wrestler. Yes, I did. Yes, it hurt.
I love video games.
PLACES I'VE WORKED
I'm currently a freelance Creative Director / Design Strategist.
Prior to spearheading Jugar, I was Creative Director at GDC Marketing + Ideation for three years.
Before that I contracted with the University of Texas at San Antonio for two years to help them examine and overhaul the University's brand.
Before that I did a short stint as the Creative Director at Taylor West.
And before that I was Associate Creative Director at Creative Civilization for  four years.

While in New York I was Creative Director at BBL in Albany, New York for six years.
During my time at BBL, I was also an Adjunct Graphic Design Professor at Sage College of Albany for three years.

Before moving back to New York, I successfully worked with several clients while still in design school in New Mexico, but that was quite a while ago.
SOME OF THE CLIENTS I'VE WORKED WITH
Papa John's, P & G, Anne Klein, Steven Kretchmer, Univision, Kaiser Family Foundation, San Antonio Spurs, San Antonio Rampage, Dallas Cowboys, Graphic Artists Guild, New York State Museum, University Health System, Beltone, St. Mary's Hospital, Time Warner Cable, Rackspace, San Antonio Rodeo, Animal Defense League, San Antonio Opera, Planned Parenthood, San Antonio Botanical Garden, San Antonio Museum of Art, Albany International Airport and Texas Department of Transportation (TxDOT), and more…
ORGANIZATIONS I BELONG TO
Art Directors Club
AIGA
RECOGNITION I'VE RECEIVED
Over 100 American Advertising Awards
Recognized for providing one of the top logo designs in LogoLounge 6
Close to 30 American Graphic Design Awards
Named one of Graphic Design: USA's Designers to Watch
Twenty Telly Awards
GROUPS I'VE SPOKEN TO
AIGA New York Student Chapter
AIGA San Antonio
American Advertising Federation – El Paso, TX
American Advertising Federation – San Antonio, TX

Art Insitute of San Antonio
Graphic Artists Guild
SHOWS I'VE JUDGED
American Advertising Federation Awards – El Paso, TX
American Advertising Federation Awards Student Chapter – El Paso, TX
American Advertising Federation Awards Third District – Orlando, FL
American Advertising Federation Awards Student Chapter – San Antonio, TX
MOST IMPORTANT PERSON TO HAVE READ THIS
YOU! Thanks!
IF YOU'D LIKE TO GET IN TOUCH WITH ME 
My email address is eleazar@elihernandez.com or visit my contact page.
You can also see my tweets or check out my LinkedIn profile.
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