TxDOT Impaired Driving – English

General market print and broadcast campaign for Texas Department of Transportation (TxDOT) targeting Millennial-age drivers with information about impaired driving. Key messaging focuses on personal responsibility. Campaign elements include: :30 TV and radio spots themed for specific times of the year (Holidays, Football season, Spring Break, and Labor Day), Out-of-Home, Pump Toppers, Social Media, and web banners.

:30 football season TV spot – English
:30 second Holiday TV spot – English
:30 second Spring Break TV spot – English

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