The Grease Monster Campaign was created to help SAWS respond to an EPA mandated education program on the proper disposal of grease. To grab people's attention, a campy summer blockbuster movie was developed: Beware of the Grease Monster.
The campaign helped SAWS avoid the EPA fines. In fact, the campaign was so successful, SAWS was approached by water companies in California and Canada who wanted to franchise the Grease Monster for their use. The multi-year campaign included: print and digital ads, out-of-home, transit shelters ads, posters, stickers, tattoos, medals, floor graphics, t-shirts, event fans, buckslips, comic books, bookmarks, movie POS, and even two :15 movie trailers played in theaters.